Improved handling of personalisation campaigns
MOPPI has been displaying information not only on common A/B tests but also on personalisation campaigns for a long time. Until now, unfortunately, no complete differentiation has been implemented here and there have also been problems when switching the variation within a personalisation experience.
Both issues have been addressed and corrected.
All modifications in detail
- In the campaign tab, a correct distinction is now made between experiments in the context of an a/b test and experiences when personalisation campaigns are shown.
- The count of audiences was removed from the campaign tab, as this value was usually incorrect, especially in connection with personalisation campaigns.
- Also in the campaign tab, the active audience is now marked as active for personalisation campaigns. This makes a switching to the experiments tab obsolete.
- If a personalisation campaign was previously displayed in the experiments tab, only the name of the active experience was visible there, but not the name of the campaign itself. This name has now been added.
- The active variation within a personalisation campaign experience is now correctly identified and displayed accordingly.
- Unfortunately, in previous versions it was not possible to change the variation within a personalisation campaign experience with one click. This has been fixed and now works perfectly.
Who was Idun?
Idun or also Latin Iduna (Old Norse Iðunn “the renewer, the rejuvenator”) is the goddess of youth and immortality in Norse mythology. She is the youngest daughter of the older children of the dwarf Ivaldi and the wife of the divine singer Bragi, who won her over with a song. Idun is the guardian of the golden apples, which give the gods eternal youth and thus also immortality.
More about Optimizely Personalisation
If you want to learn more about the possibilities of personalisation with Optimizely web, I recommend the official documentation:
More about MOPPI
If you want to learn more about the full functionality of MOPPI, you can find a feature overview and some tutorials here:
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